Improving Patient Engagement Through Social Media

What can Health Care Learn from Facebook

 

March 26, 2019
12:00 PM - 1:30 PM ET
Live. Interactive. Online.

March 26, 2019
5:00 PM - 6:30 PM ET
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Instructor: Karim Keshavjee
CEO, InfoClin; CIO, Mississauga Integrated Care Centre; Adjunct Professor, University of Toronto; Adjunct Assistant Professor, University of Victoria

Facebook invented social media. Sure, there were social media sites before Facebook. But Facebook nailed what people care about. Healthcare has its own sites, such as Patients Like Me. But those sites are separate from our healthcare system.  They are for patients, by patients. How can hospitals, clinics and public health organizations encourage patient engagement using social media for health provision? Come learn about Facebook's best practices and how we can utilize them in health care.

We'll also present a unique solution that could help prevent patient data from leaking and creating a Cambridge Analytica-like scenario in healthcare.

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