Social Media in Health Care is an overview of social media and how you can use social media in health care. It is aimed at beginners to the more experienced users of social media who are interested in its specific healthcare uses. We will describe the different technologies for social networking (Facebook, LinkedIn, Google+), social news and RSS (subscribing to blogs and podcasts), social media sharing (Flickr, YouTubeTM), and microblogging (Twitter, Tumblr), along with their capabilities and the new functionality they bring. Practical exercises with feedback are included so that participants can set up their own accounts and use these tools to gain a better understanding of how they work. We will cover how healthcare institutions and individuals are using these for communication between providers and patients, self-monitoring, communication within groups and to larger audiences, and future possible uses as technologies as social norms evolve.

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Content:

• The Fundamentals of Social Media
• Social Media Tools, Their Capabilities, Functionality and Applications
• Practical Exercises in Using Social Media Tools
• How Social Media Tools Are Being Used in Health Care
• Social Media Tactical Approaches and Best Practices
• Developing a Social Media Strategy and Policy

Audience

Participants will leave these online sessions understanding the "basics" of social media and how it can be applied to their organizations.

• CEOs, CIOs, CAOs, CTOs
• IT and IS Directors, Managers and Staff
• eHealth Directors, Managers and Staff

Format

This short course consists of two online 90 minute sessions.  The focus is on practical advice and guidance.  The sessions will be interactive and full of useful information.

Instructor

Yalini Senathirajah, PhD, is Assistant Professor of Medical Informatics at SUNY Downstate Medical Center, in New York City. Her interests include clinical and public health informatics, including development of a highly user-configurable 'web 2.0' electronic health record platform, doctor-patient communication, health disparities, interface design, the use of web technologies and mobile computing for medicine and health promotion (particularly in underserved populations), and the effects of technology on social networks and health. Other interests include global health, free/open source software, digital privacy issues as related to health and civil society.

She has studied at the University of Guelph and the Ontario Veterinary College and holds an AB in Biology from Harvard University. Later, while working at MIT, she discovered her interest in computing and eventually become the webmaster of the Columbia University Health Sciences campus, where she created and managed a large consumer-oriented health website and numerous other applications in support of research, education and patient care. She obtained her PhD in biomedical informatics from Columbia University.