The program is designed for current or potential leaders of organizations and companies involved in health care and eHealth: service provider organizations, industry, agencies and other health system organizations. It is designed to draw a mix of clinical and non-clinical leaders or those aspiring to be leaders. Professionals in the following professions will benefit from these sessions: eHealth, health informatics, health information management, home and community care, information services, information technology, public health, privacy, and security.
 
People in various ranks within the health care and eHealth community including end-users, throughout organizations, will benefit from these sessions. Typical job titles include Chief Executive Officer (CEO), Vice President (VP), VP Nursing, VP Medicine, Chief Financial Officer (CFO), Chief Information Officer (CIO), Chief Medical Information Officer (CMIO), Chief Operating Officer (COO), Chief Privacy Officer, Executive Director, Director, Clinical Department Head, Information Manager, Manager, Project Manager, Project Lead and Supervisor.